Shared Risk:
Each partner bears a fair and appropriate share of the risk in the alliance. No partner has a disproportionate level of risk.
Shared Resources:
Each partner commits an appropriate proportion of the resources, whether they are people, knowledge, technology or other.
Shared Rewards:
Each partner shares appropriately in the rewards, the partners work together to create mutual wins.
Shared Vision:
The partners share a common view of the objectives, results and outcomes of the alliance. They share a common vision of the importance of the relationship.
Shared Values:
They share common value systems and complementary cultures. This shared value system is the bedrock of the relationship, providing the means, motivation and commitment to resolve problems with the relationship and growing the relationship.
